The article outlines 13 essential questions to ask before accepting a marketing job at a startup. These questions focus on customer engagement, financial health, team culture, and leadership transparency to help candidates identify promising opportunities versus potential failures.

The article highlights the significant changes among chief marketing officers (CMOs) in 2025 and outlines the challenges and opportunities they will face in 2026, including geopolitical issues and the FIFA World Cup. It emphasizes the impact of AI on brand communication and the need for marketers to adapt and innovate.

This article outlines key skills needed for content marketers aiming to become heads of marketing. It emphasizes understanding the sales-marketing funnel, collaborating across departments, and focusing on metrics that matter to sales. The author shares personal insights and resources for mastering these areas.

This article offers practical strategies for supporting a new Head of Marketing in their first 90 days. It emphasizes setting clear priorities, securing early wins, and maintaining focus to build trust within the organization. Key actions include aligning on goals, conducting cross-functional meetings, and identifying quick win opportunities.

This article outlines practical strategies for design leaders to promote user experience (UX) within their organizations on a limited budget. It emphasizes building a network of UX ambassadors, using newsletters, discussion forums, and creative PR stunts to foster a user-centered culture.

Allison Stadd, CMO of Ollie and a jazz drummer, shares her impressive career journey in a candid Q&A session hosted by Campout. With nearly two decades of marketing experience at notable brands, she discusses her unique blend of creativity and operational excellence in navigating her professional path.

The role of Chief Marketing Officers (CMOs) is evolving towards a focus on technology and customer acquisition, with research indicating a decline in traditional CMO positions in favor of roles like chief revenue and growth officers, which are predominantly occupied by men. The shift emphasizes the importance of data-driven strategies and the need for marketing leaders to demonstrate their impact on organizational growth in a competitive economic landscape.

AI cannot replace the role of a Chief Marketing Officer in cash-strapped startups, as it lacks the human judgment, intuition, and political skills essential for effective marketing leadership. Instead, AI should be viewed as a tool that can enhance the CMO's effectiveness by automating tactical tasks, allowing them to focus on strategy and creativity. The fractional CMO model is proposed as a viable solution for startups needing expert guidance without the financial burden of a full-time hire.