Product management is often misunderstood as merely a facilitation role, but it is fundamentally a craft that requires deep engagement with users and the product itself. Outsourcing core activities like user interviews can diminish the value of insights and inhibit innovation. True product management involves synthesizing information and shaping the product through active involvement rather than just relaying information from stakeholders.

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AI is transforming product management by enhancing productivity and speeding up processes, but it also raises concerns about maintaining human judgment and intentionality. Product leaders are encouraged to experiment with AI while reflecting on its impact and the importance of asking critical questions. The balance between quick wins and long-term integration remains a key challenge as teams navigate this shift in their workflows.