Strong design principles should be clear, opinionated, and grounded in meaningful debate, starting with the question "versus what?" This approach helps teams establish true governing documents that align their work and facilitate accountability throughout a project's lifecycle. By critically evaluating principles, teams can ensure they are strategic choices that genuinely reflect their values and goals.

Andrew Bosworth, a prominent figure in design, shares ten essential rules for navigating the evolving landscape of design. His insights emphasize the importance of adaptability, collaboration, and embracing new technologies to stay relevant in the field. These principles aim to guide designers as they face the challenges of the next design paradigm.