The role of Chief Marketing Officers (CMOs) is evolving towards a focus on technology and customer acquisition, with research indicating a decline in traditional CMO positions in favor of roles like chief revenue and growth officers, which are predominantly occupied by men. The shift emphasizes the importance of data-driven strategies and the need for marketing leaders to demonstrate their impact on organizational growth in a competitive economic landscape.

AI cannot replace the role of a Chief Marketing Officer in cash-strapped startups, as it lacks the human judgment, intuition, and political skills essential for effective marketing leadership. Instead, AI should be viewed as a tool that can enhance the CMO's effectiveness by automating tactical tasks, allowing them to focus on strategy and creativity. The fractional CMO model is proposed as a viable solution for startups needing expert guidance without the financial burden of a full-time hire.