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Artificial intelligence faces significant branding challenges due to its cumbersome name and the ambiguity of its abbreviation "AI," which can be confused with names like "Al." This article explores the linguistic and branding issues surrounding AI and the potential need for a rebranding before artificial general intelligence becomes mainstream.

The article discusses how the Greenlandic-language version of Wikipedia, initially seen as a success, is actually filled with inaccuracies primarily due to contributions from non-speakers and reliance on poorly trained AI translations. This issue is not isolated; many lesser-known language editions on Wikipedia face similar challenges, creating a cycle of misinformation that undermines the quality of AI models trained on these texts. Consequently, the proliferation of uncorrected machine translations threatens the survival of vulnerable languages.