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This article explains what an IP address is and its role in your online activities. It covers how to find your IP address, the benefits of changing it, and the importance of privacy and security when using the internet.
Excluding your internal IP address from Google Analytics 4 is essential for maintaining accurate website data analytics. The article outlines the steps to filter out your IP address, ensuring that your data is not skewed by internal traffic, particularly important as Universal Analytics transitions to GA4.