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Apple is experimenting with a new look for App Store search ads on iPhones, removing the blue background that previously set sponsored results apart from organic listings. Now, the only indicator of an ad is a small 'Ad' label next to the app icon, which could confuse users and increase click-through rates. This change may align with Apple's plans to feature multiple sponsored results for search queries.
Spotify has reported a significant increase in subscriptions following the implementation of support for external payment options on iOS. This change allows users to bypass Apple's in-app payment system, leading to greater flexibility and potential savings for customers. The move is seen as a strategic effort to enhance user acquisition and retention in a competitive market.
Stripe has provided guidance for iOS developers on how to circumvent Apple’s App Store commission fees, suggesting alternative payment solutions and strategies for handling in-app purchases. The insights aim to empower developers to retain more revenue from their applications while navigating Apple's policies.