Instagram has introduced a "Competitive Insights" feature in its Professional Dashboard, allowing users to compare follower growth and posting frequency with up to 10 competitors. While it provides some benchmarking data, it lacks deeper analytics and key engagement metrics, limiting its overall usefulness.

Instagram is testing a new feature that allows users to see individual like counts for each frame in a carousel post, providing insights into audience engagement with specific images. This update is designed to help content creators understand what resonates with their viewers, as carousel posts have been shown to outperform single-image uploads. The feature aligns with Instagram's ongoing focus on enhancing user interaction and content visibility.