Andre discusses the concept of being a "data-driven" investor, emphasizing that it involves making decisions based on data rather than intuition. He provides a clear definition of data-driven practices and highlights the importance of collecting and analyzing relevant data to inform investment strategies.

Brands like e.l.f. Beauty and OkCupid successfully leverage unique internal data to create compelling content that sparks cultural conversations and positions them as authorities in their respective fields. By transforming proprietary insights into shareable narratives, these companies not only enhance brand visibility but also generate organic engagement and meaningful discussions. The key is to turn data into impactful storytelling that resonates with audiences, setting the stage for long-term brand success.