Clive Grinyer argues that design thinking is far from dead; instead, it is essential for businesses to adopt a customer-first approach. He highlights the pitfalls of neglecting design principles and emphasizes the strategic value of integrating design thinking into corporate strategies to address real customer needs and drive innovation.

The article explores the innovative approaches of Silicon Valley Product Group (SVPG) in product management and design, highlighting their emphasis on customer-centric strategies and effective team collaboration. It emphasizes the importance of understanding user needs and iterative development in creating successful products.