The article discusses a detailed case study on Decathlon, focusing on its innovative strategies and operational models that have contributed to its success in the retail sports industry. It highlights key insights into how Decathlon efficiently manages supply chains and enhances customer experience.

Rising tariffs in the U.S. pose significant challenges for global trade, prompting businesses to rethink their manufacturing strategies. By adopting a "lift, redesign and shift" approach, companies can create resilient supply chains through innovative product design that incorporates domestic manufacturing, adaptability to tariff changes, and localization. Leveraging technologies and establishing greenfield solutions can further enhance efficiency and competitiveness in the face of these economic shifts.