Jacek Utko, a former architect turned newspaper art director, transformed the declining newspaper industry through innovative design, increasing circulation and ad revenue significantly. His approach involved treating the entire newspaper as a cohesive work of art, which re-engaged readers and proved that strategic, user-focused design can revitalize businesses. Utko's success demonstrates the profound impact of design in driving innovation and value across industries.

Design is a critical driver of business success, as evidenced by various studies from McKinsey, Harvard, Adobe, and others that link effective design practices to higher revenue growth and shareholder returns. Despite its transformative power, many companies still fail to embrace design fully due to outdated mindsets among executives and a lack of understanding of design's value. Prioritizing design and user experience is essential for businesses aiming to thrive in a competitive landscape.