Google Ads celebrates its 25th anniversary, reflecting on its journey from early keyword search to the integration of generative AI in digital marketing. The company emphasizes its commitment to innovation, helping businesses grow and connect with audiences through advanced tools and technologies. Looking forward, Google Ads aims to further enhance advertising effectiveness and creativity in the next 25 years.

Snap is launching a new initiative called "startup squads" to address declining ad revenues and enhance its innovation efforts. This program aims to foster entrepreneurship within the company by allowing small teams to develop new ideas and projects. The move comes as Snap seeks to revitalize its business strategy amidst a challenging advertising landscape.

A recent IAB study highlights a persistent gap between the time audiences spend gaming and the advertising budgets allocated to this sector, which remains below 5% of total marketing spend. Despite innovations and new ad formats introduced by major companies like Samsung and Roblox, gaming ad revenue growth is expected to slow, with projections indicating it will stay under 3% of US digital ad spend by 2028. The IAB is exploring ways to integrate gaming more seamlessly with other ad channels to enhance its market share.

The Amazon Ads Developer Summit 2025 will take place on August 5-6, featuring sessions on API advancements, advertising solutions, and innovations in AI/ML. Attendees can participate in the Amazon Ads Innovation Challenge, where finalists will showcase their solutions for a chance to win prizes and recognition.