Brands are increasingly investing in influencer marketing, but a report from CreativeX reveals that nearly half of creator-made ads on platforms like TikTok and Meta do not follow best practices, impacting their effectiveness. Key issues include failing to mention the brand early in the video and not adhering to optimal video lengths or safe zones, which could affect viewer engagement and brand relationships. CreativeX emphasizes that while creators should maintain their authenticity, they must also consider platform-specific guidelines to maximize ad performance.