Saint-Urbain's rebrand of Massi’s Italian deli draws inspiration from personal childhood memories, incorporating playful illustrations and a thoughtful typographic system. The design reflects a blend of cultural heritage and community spirit, creating a unique identity that resonates with customers and enhances their dining experience.

Edie Medley, an illustrator and pub manager, captures the essence of conversations overheard while working in a pub through her project "I'm Not Listening." By drawing the humorous and poignant snippets of dialogue she hears, she transforms her experiences in hospitality into relatable art that reflects social life and community in 2025. Medley finds joy in observing the interactions around her, showcasing the pub as a vital space for connection and creativity.