Brands are increasingly turning to illustration for its distinctiveness and ability to stretch creative ideas beyond the limitations of photography. Despite some hesitations due to perceived risks and procurement challenges, the potential for illustration to stand out in a saturated market is driving its resurgence as a vital creative tool. Experts predict a future where illustration becomes more integrated with digital media and creative direction.

Otherwhere Collective collaborated with Super Genius Society to create a vibrant and innovative educational platform that challenges traditional learning methods. By emphasizing creativity, critical thinking, and accessibility, they developed a unique branding identity and product design that fosters curiosity and joy in learning.