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A tweet delivers a punchline by labeling a setup as “ALL inclusive,” playing on the usual resort marketing slogan. The attached image drives home the joke with an over-the-top example that literally includes everything.
- A tweet jokes on "all-inclusive" resort branding by showing a bathroom door with five icons (male, female, wheelchair, parent-and-baby, nonbinary) under a plaque reading "ALL Inclusive"
- The single-door design eliminates separate entrances or guesswork, letting people of any ability, family status, or gender identity use the same space
- It's presented as a simpler alternative to past solutions like unisex stalls or single-occupancy add-ons, merging all needs into one sign
- The image is framed as a small design choice with potential to influence how workplaces, schools, and restaurants approach inclusivity
Mike Cessario, founder of Liquid Death, discusses his unique approach to branding by leveraging humor and entertainment in a crowded beverage market. He emphasizes that product differences are minimal and highlights the challenges of distribution in the beverage industry.
- Comedy is a defensible moat against giants like Coke and Pepsi because corporate approval processes kill real humor before it ships.
- Treating your product as a commodity (since taste/formula differences barely matter to consumers) frees you to compete on branding and entertainment instead.
- Liquid Death's Super Bowl ad cost only $300,000, proving entertainment-first marketing can be cheap yet effective.
- Getting retail authorization is easy, but actually landing on shelves is the real battle, since DSD networks controlled by Coke and Pepsi systematically deprioritize smaller brands.