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Nicolas Kopp, CEO of Rillet, explains how his team spent years in stealth testing with real customers before launching an ERP platform that just raised $100M in Series C funding. He breaks down his approach to execution, product strategy, and hiring in competitive markets.
- Stealth mode doesn't mean hiding from customers—Rillet ran micro-launches with production customers during development to get real feedback before the public launch.
- If you have a credible wedge product that leads to something bigger, use it; Rillet built a full platform instead because ERP requires breadth to compete, but messaging focused on a specific segment (SaaS/AI companies) helped with positioning.
- Hiring at a high bar early on is a flywheel effect—early quality hires shaped the company's culture and product, which then attracted better talent, even though it meant slower hiring in the beginning.