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This article discusses the shift in growth metrics as AI tools like ChatGPT change how traffic is generated and converted. Webflow’s VP of growth shares insights on adapting to AI search, emphasizing the importance of quality over quantity in traffic and the need for new metrics to measure success.
In June, AI referrals to top websites increased by 357% year-over-year, reaching a total of 1.13 billion. This surge highlights the growing influence of AI in directing online traffic and shaping user engagement patterns across digital platforms.