This article outlines how Loom grew to 25 million users without traditional marketing by leveraging a product-led growth approach. It highlights their effective freemium model, user-friendly design, and timing in the remote work boom as key factors in their success.

Replit experienced explosive growth from $2.8M to $150M ARR within a year, driven by a product-led marketing strategy and community engagement. Key tactics included creating targeted onboarding processes, leveraging organic growth through content and user-led initiatives, and establishing structured marketing around product launches to sustain momentum and optimize conversions. These strategies were informed by previous successes at ClickUp and focused on aligning marketing efforts with product usage patterns to maximize retention and monetization.