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This article outlines the most impactful growth experiments from 130 readers, highlighting tactics in outbound marketing, partnerships, events, and content strategy. Key themes include leveraging AI for data-driven outreach and maximizing existing networks to drive growth.
Paige Tapp, Senior Social Media Manager at BÉIS, discusses the importance of building genuine connections over chasing virality in social media. She shares insights from her career as a professional athlete and how those experiences shape her brand's flexible, creative approach to social media strategy.
This article discusses how businesses can use white-label payment solutions to promote their own brand instead of a provider's. It explains the benefits of branding payment services and offers insights on partnering effectively for growth.
This article explains how companies can use ecosystem strategies to enhance their growth by partnering with intermediaries who already have trust with target audiences. It highlights various successful examples and emphasizes the importance of community and collaboration in a competitive market.
Fintech poses significant challenges for Vertical SaaS Vendors (VSVs), with options to build, buy, or partner to launch financial products. Partnering with embedded fintech vendors is often the fastest route, while building a bank can enhance scalability despite its complexity. Understanding competitive advantages and customer needs is crucial for successfully navigating the fintech landscape.
The article discusses Synctera's growth and updates presented at the Money 2020 event, highlighting their significant year of growth with metrics showing increases in net revenue, gross profit, and partnerships with new banks like TransPecos and Lincoln Savings. It emphasizes the importance of compliance and collaboration in the fintech space, as well as the company's ongoing innovations and relationship-building with partner banks.