This article discusses the shift in growth metrics as AI tools like ChatGPT change how traffic is generated and converted. Webflow’s VP of growth shares insights on adapting to AI search, emphasizing the importance of quality over quantity in traffic and the need for new metrics to measure success.

AirOps has revitalized webinars as a key growth strategy, achieving nearly $15M in annual recurring revenue by focusing on authentic education rather than traditional sales pitches. They offer masterclasses on critical topics in SEO and AI search, leveraging these sessions to build trust and generate extensive content that reaches their target audience effectively. The approach emphasizes teaching without gatekeeping, fostering a strong connection with potential buyers.