The essay explores the evolving role of design within the context of shifting economic and political landscapes, particularly emphasizing the transition from liberal capitalism to neo-mercantile capitalism. It critiques the U.S. government's design initiatives, highlighting the potential dangers of aesthetics normalizing harm while advocating for a trioptic design approach that integrates social, political, and aesthetic dimensions to foster accountability and inclusivity in governance.

Trump's second term in office showcases a strategic blend of historical propaganda tactics and modern media aesthetics, transforming his governance into a form of world-building. By leveraging dramatic imagery and misinformation, he positions his controversial policies as heroic while undermining institutional checks and balances.