Google plans to implement a verification process for all Android developers to enhance security and trust within its app ecosystem. This new measure aims to prevent fraudulent apps and protect users from malicious software. The initiative is part of Google's ongoing efforts to improve safety in the Android platform.
Google is updating its Ads Transparency policy to enhance transparency in digital advertising by displaying the actual payers behind ads, starting with verified advertisers this month and allowing modifications to payer names by June 2025. These changes aim to clarify the distinction between ad creators and funding sources, addressing concerns about attribution and trust in advertising practices.