A recent class action verdict against Google concluded that the company violated user privacy by unlawfully tracking individuals without their consent. The ruling highlights significant concerns over digital privacy and the extent of data tracking practices in the tech industry. This decision is expected to have broader implications for how tech companies handle user data moving forward.
Google's new AI mode reportedly makes web traffic untrackable, raising concerns about user privacy and data collection practices. This development presents challenges for marketers and advertisers who rely on tracking user behavior to optimize their strategies. As AI continues to evolve, its implications for digital marketing and user data remain a critical topic of discussion.