Google introduced new AI tools to assist retailers in connecting with customers. These AI agents help shoppers find products, offer customer support, and facilitate food orders. This initiative is part of Google's Gemini Enterprise for Customer Experience.

Google is enhancing its Commerce Media solutions for brands and retailers by integrating AI-driven performance across its advertising platforms, including Search Ads 360, Display & Video 360, and Google Ads. Key updates include improved self-service options for sharing product catalogs, expanded measurement capabilities for online and offline sales, and the introduction of product-level measurement to evaluate media spend effectiveness. Retailers and brands can join the beta program by contacting their Google account team.