Google faces potential remedies for its ad tech monopoly after being found guilty in April. During a recent court hearing, the DOJ proposed both a forced divestiture of Google Ad Manager and a behavioral remedy to allow competitors access to bidding data, while Google offered to share real-time bid information and eliminate unified pricing rules. The next phase of the trial is set to begin on September 22, as both parties prepare their proposals for the court.

The Justice Department and Google are engaged in a legal battle over the remedies for Google's monopoly in the search engine market, following a ruling that found the company acted illegally to maintain its dominance. The DOJ is demanding aggressive measures, including the divestiture of Google's Chrome browser and the cessation of exclusive agreements with phone manufacturers, while Google argues that these proposals are extreme and unnecessary. The case is being compared to significant historical antitrust cases, such as the Microsoft case from the late 1990s.