Google has enhanced its AI Mode to better understand visual prompts, improving the chatbot's functionality for visual searches and shopping. The update allows users to start conversations with images or videos and provides more relevant responses to complex queries, making the shopping experience more intuitive. The rollout of this update will take a few days to reach all users.

Google’s new AI Mode tab in search results offers AI-generated answers to queries, reducing the need for users to click on source websites. While it provides detailed responses, its user adoption is low, and its potential impact on web traffic for publishers could be significant, prompting suggestions for survival strategies including diversifying traffic sources and strengthening brand presence.

Google has introduced AI Mode in Search, enhancing user experience with advanced reasoning and multimodal capabilities, allowing for deeper inquiries and personalized responses. The new features include Deep Search for thorough research, live interaction with visual search, agentic capabilities for task management, and tailored suggestions based on user context. These updates aim to transform Google Search from a mere information tool to a comprehensive intelligence platform.

Google's updated AI Mode enhances search functionality by integrating generative AI for more personalized and nuanced results, making it easier to plan trips and shop. Users can now access past searches through a new panel, streamlining follow-up questions and research journeys. Immediate access to AI Mode is available for US users, expanding its testing beyond Google Labs.

Google has promoted its latest AI search product, "AI Mode," through its homepage Doodle, highlighting its commitment to integrating AI features amidst competition from startups like OpenAI. AI Mode, powered by Google's Gemini model, allows users to interact through text, voice, or images for complex queries, streamlining the search experience. The feature has been gradually rolled out to more U.S. users since its introduction.

Google is enhancing its AI Mode in Labs, allowing users in the U.S. to access it without a waitlist and introducing new features for more efficient searches. Users can now see visual place and product cards with detailed information, helping them make informed decisions while also being able to revisit past searches easily. A limited test of AI Mode outside of Labs will begin soon, incorporating user feedback for continuous improvement.

Google’s VP of Product for Search, Robby Stein, elaborated on the query fan-out technique in AI Mode, explaining how it generates multiple related searches based on user queries. This system utilizes Google's infrastructure to provide comprehensive responses by executing background queries and integrating real-time data from various sources. As AI-driven searches evolve, marketers may need to adapt their strategies to accommodate this changing landscape.

Google has rolled out its AI Mode across Europe, supporting over 40 languages, including major ones like Arabic and German. Despite initial hesitations from tech giants due to EU regulations, the launch reflects a commitment to enhance user experience while facing challenges such as antitrust complaints and concerns about misinformation.