James Cameron has expressed concerns about the impact of generative AI on the visual effects (VFX) industry, emphasizing that it could undermine the artistry and employment of human VFX artists. He argues that while AI can assist in the creative process, it should not replace the human touch that is essential for storytelling in film. Cameron advocates for a balanced approach that incorporates technology while preserving the value of artistic labor.

Netflix has utilized generative AI in its original series "The Eternaut," marking a significant milestone as the first instance of AI-generated footage in a Netflix production. Co-CEO Ted Sarandos highlighted that the AI-assisted visual effects, specifically a building collapse scene, were completed much faster and more cost-effectively than traditional methods. The company is exploring further integration of generative AI in future projects to enhance production quality and accessibility.