This article discusses a study exploring how visual generative AI (genAI) influences ad performance. It found that ads created from scratch by genAI outperformed human-made ads in click-through rates, while modified ads showed no significant improvement. Notably, labeling ads as AI-generated decreased consumer interest significantly.

This article explores how users interact with generative AI, highlighting the importance of AI literacy as part of digital literacy. It identifies two key skills—prompt fluency and output literacy—that impact how effectively users engage with AI tools. The research categorizes users into four types based on their experience and attitudes towards AI.