xAI is enhancing its Grok platform with the upcoming Imagine feature for web clients, allowing users to create and browse generative media like images and videos. Additionally, Team accounts will be introduced, enabling organizations to manage collaborative projects effectively. These developments aim to strengthen Grok's appeal among creative professionals and teams in the competitive AI landscape.

Google has announced new generative media models, including Veo 3 for video creation, Imagen 4 for image generation, and Lyria 2 for music composition, all designed to enhance creative expression for artists and filmmakers. These tools leverage advanced AI capabilities, enabling users to generate high-quality multimedia content with greater control and precision. Additionally, Google emphasizes responsible creation by providing tools like SynthID to identify AI-generated content.