Shutterstock has unveiled a sleek new brand identity, moving away from its traditional stock image roots to embrace a broader role in creative content and generative AI. The rebranding includes a modern logo and color palette, alongside the introduction of a "Generative AI Pro" tier designed to enhance creative processes for businesses.

Generative AI is reshaping industries, but achieving large-scale adoption requires a well-defined strategy and execution. Google Cloud Consulting shares nine essential lessons to help organizations transition from initial excitement to realizing sustainable business value through generative AI.