Duolingo has launched a new mobile advertising platform called Duolingo Ads, designed to engage Gen Z with character-led ad formats that blend seamlessly into learning experiences. Early tests have shown impressive completion and click-through rates, positioning the platform as a creative way for brands to reach younger audiences while supporting Duolingo's mission to keep education free. The initiative follows recent bold marketing strategies, including a shift to an AI-first approach and unexpected character appearances in popular culture.