Cluely, a startup focused on developing an AI assistant, is gaining attention for its unconventional marketing strategies that blend humor and controversy, spearheaded by 21-year-old CMO Daniel Min. As the company leverages a viral approach to capture the attention of a young audience, it reflects a broader trend among tech startups that prioritize social media presence and influencer culture over traditional business practices. Critics question Cluely's methods and product, but its ability to generate buzz has led to significant investment and growth.