Desperados effectively utilized the creator economy to enhance brand impact and connect with Gen Z by collaborating with creators who resonate with their brand values. The campaign, centered around the idea of "the beer with the Latin vibe," leveraged music and creative freedom to increase brand recall, purchase intent, and engagement significantly. Insights from Kantar highlighted the importance of long-term partnerships with creators to achieve better ROI and cultural relevance.

Companies must adapt their social media advertising strategies to fit the unique characteristics of each platform, particularly for younger generations like Gen Z and Gen A, who prefer authentic engagement over traditional sales tactics. By tailoring content to resonate with the specific behaviors and expectations of each social media ecosystem, brands can significantly enhance their effectiveness and drive growth. The success of a campaign on Snapchat illustrates the importance of understanding platform nuances and adapting messaging accordingly.