A recent report shows that over half of Gen Z creatives use AI tools daily, but many lack confidence in navigating this new technology. While they embrace AI, the gap between enthusiasm and preparedness raises concerns about its impact on the creative industry. The shift towards automation could change how entry-level roles function and how clients perceive creative work.

Oat Cult is an innovative overnight oats brand that embraces bold aesthetics and creativity to redefine health food. Co-founder Ben da Costa explains how they aim to create a sense of community around their products, making healthy eating fun and engaging for consumers, particularly Gen Z. The brand's unique approach challenges traditional norms in the wellness industry and emphasizes the importance of creativity in marketing.