Click any tag below to further narrow down your results
Links
Pinterest launched an AI tool called Pinterest Assistant that offers personalized shopping recommendations based on users' styles. It uses visual search and real-time conversation to help users discover products they might not know they want. This tool aims to make online shopping feel more intuitive and tailored.
A recent report shows that over half of Gen Z creatives use AI tools daily, but many lack confidence in navigating this new technology. While they embrace AI, the gap between enthusiasm and preparedness raises concerns about its impact on the creative industry. The shift towards automation could change how entry-level roles function and how clients perceive creative work.
A developer created a programming language called "cursed" by running AI model Claude in a loop for three months, combining Gen Z slang with traditional programming concepts. The project highlights both the potential of AI in software development and the importance of learning while using such technologies, as well as the community-driven nature of evolving the language further.
Cluely, a startup focused on developing an AI assistant, is gaining attention for its unconventional marketing strategies that blend humor and controversy, spearheaded by 21-year-old CMO Daniel Min. As the company leverages a viral approach to capture the attention of a young audience, it reflects a broader trend among tech startups that prioritize social media presence and influencer culture over traditional business practices. Critics question Cluely's methods and product, but its ability to generate buzz has led to significant investment and growth.
TikTok is increasingly competing with Google in the search engine space, particularly among Gen Z users, according to new research from TikTok and WARC. While Millennials still prefer Google, Gen Z shows a closer usage rate between the two platforms, especially for specific categories like fashion and beauty. The rise of generative AI, such as ChatGPT, adds complexity to the search landscape, potentially leading to a fragmented market where each platform serves distinct user needs.
Amrita Ahuja, CFO of Block, discusses how the fintech company is using AI and real-time data to better serve underserved customers and adapt to market changes. She highlights Gen Z's shift away from traditional credit cards towards alternative financial products, emphasizing the importance of understanding this demographic's distinct approach to money management.