PepsiCo has acquired Poppi for $1.95 billion, entering the growing prebiotic soda market, which is projected to reach $62 billion by 2027. The brand is leveraging its strong social media presence and gaming activations, including a partnership with Fortnite and a retro arcade game, to engage Gen Z and millennial consumers. Poppi also launched the Alpine Blast flavor amid efforts to recover from a previous controversial campaign, emphasizing community relationships and cultural relevance.