Cyber criminals are using AI-generated images to create fake shops on Facebook, advertising popular holiday items at low prices. When users make purchases, they either receive inferior products or nothing at all. Despite Meta's efforts to remove these scams, the problem persists.

Convera warns that the rise of AI-driven scams poses significant risks to businesses, particularly in the financial sector. Bridget Pruzin emphasizes the importance of recognizing fraud indicators, such as voice cloning and urgent requests for sensitive information, and advocates for proactive education and collaboration to combat these sophisticated threats.