This article outlines a framework for creating structured prompts to improve interactions with AI tools. By using the TC-EBC format—Task, Context, Elements, Behavior, Constraints—designers can enhance clarity and intention in their prompts, leading to better results.

Many founders struggle to clearly articulate their product or service, which can hinder effective communication and marketing. A new framework developed from extensive experience with B2B software companies aims to eliminate ambiguity and provide a straightforward method for defining positioning, making it easier for teams to convey their value without relying on the original creators of the framework. The post highlights the importance of clarity in messaging and offers practical insights to help businesses refine their pitches.