Google is creating a new fitness band under the Fitbit brand to rival screenless devices from companies like Whoop and Oura. Set for release later this year, the band will offer basic features with a subscription model for advanced functionalities.

Fitbit has launched a public preview of its AI-powered personal health coach for eligible Premium users in the U.S., designed to assist with fitness, sleep, and overall health goals. The coach engages users through a brief conversation to tailor personalized plans and offers various features such as progress tracking, workout creation, and sleep analysis, all while encouraging user feedback for continuous improvement.