Fintech poses significant challenges for Vertical SaaS Vendors (VSVs), with options to build, buy, or partner to launch financial products. Partnering with embedded fintech vendors is often the fastest route, while building a bank can enhance scalability despite its complexity. Understanding competitive advantages and customer needs is crucial for successfully navigating the fintech landscape.

The article discusses Synctera's growth and updates presented at the Money 2020 event, highlighting their significant year of growth with metrics showing increases in net revenue, gross profit, and partnerships with new banks like TransPecos and Lincoln Savings. It emphasizes the importance of compliance and collaboration in the fintech space, as well as the company's ongoing innovations and relationship-building with partner banks.