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MrBeast's company, Beast Industries, is buying Step, a banking app aimed at Gen Z. Step has over 7 million users and focuses on financial education and services for teens. This move aligns with MrBeast's goal of providing financial knowledge he lacked growing up.
Amrita Ahuja, CFO of Block, discusses how the fintech company is using AI and real-time data to better serve underserved customers and adapt to market changes. She highlights Gen Z's shift away from traditional credit cards towards alternative financial products, emphasizing the importance of understanding this demographic's distinct approach to money management.