Affirm has launched "AdaptAI," an AI-powered promotions platform for merchant partners, allowing them to offer personalized financial benefits to customers at checkout. This includes tailored APR rates and payment terms based on individual shopping behaviors and preferences, enhancing customer satisfaction and engagement.

Klarna and Affirm, two leading players in the buy-now-pay-later (BNPL) sector, are preparing for potential initial public offerings (IPOs) as they navigate a competitive landscape influenced by major financial institutions like Visa and Mastercard. The growth of BNPL services has raised regulatory scrutiny, prompting these companies to adapt their business models to ensure sustainability and compliance in the evolving market.

Affirm's stock rose 10% after the company exceeded earnings expectations with 20 cents per share and $876 million in revenue, reflecting a 33% year-over-year increase. CEO Max Levchin highlighted strong consumer transaction growth and successful partnerships with major retailers, despite competition from Klarna. Affirm also reported significant growth in its Affirm Card usage and emphasized their focus on responsible lending practices.