Instagram is testing a feature that allows creators to share Reels exclusively with their followers for the first 24 hours. This aims to boost engagement by creating a sense of urgency and rewarding followers with early access. Creators can use it for various content, like sneak peeks or exclusive offers.

Instagram has improved its Reels Camera based on user feedback. The new features include customizable touch-ups and support for longer video formats, aimed at enhancing usability for creators like @mirandamorey_.

Instagram has introduced a new feature that allows users to lock their Reels with a secret code, enhancing privacy and control over their content. This feature aims to provide users with more options to manage who can view their videos, catering to growing concerns about privacy on social media platforms.

Instagram has introduced a watch history feature for Reels, allowing users to easily track and revisit the videos they have watched. This feature aims to enhance user engagement by providing a way for users to discover content they enjoyed previously. It is part of Instagram's ongoing efforts to improve the Reels experience on the platform.