Social media marketing ethics are increasingly challenged by the rise of AI, raising concerns over authenticity, data privacy, and audience trust. Brands must adapt to these changes by maintaining transparency, protecting consumer privacy, disclosing AI use, and promoting inclusivity to build trust and avoid reputational damage.

The article explores how Friedrich Nietzsche's philosophy could influence the redesign of Instagram if he were in charge, particularly in relation to issues like fact-checking, hate speech, and user interface. It argues that Nietzsche would reject traditional fact-checking, embrace free speech—including hate speech—advocate for minimal content moderation, and prefer a Facebook-style engagement model over Instagram's like button. Through this lens, the piece critiques the moral implications of social media practices in contemporary society.