The article discusses how AI is changing financial services by making lending more efficient and accessible. Bidipta Datta emphasizes the importance of responsible AI use to ensure fairness and transparency while addressing challenges like bias and the ethical use of behavioral data.

Social media marketing ethics are increasingly challenged by the rise of AI, raising concerns over authenticity, data privacy, and audience trust. Brands must adapt to these changes by maintaining transparency, protecting consumer privacy, disclosing AI use, and promoting inclusivity to build trust and avoid reputational damage.