OpenAI's recent launch of GPT-5 aims to penetrate the enterprise market, despite a rocky rollout that saw the reinstatement of the earlier GPT-4 model due to user feedback. Early adopters report significant improvements in performance and cost-effectiveness, with companies like Cursor and Vercel integrating GPT-5 into their products, suggesting a shift in loyalty from competitors like Anthropic. However, OpenAI faces substantial operational costs as it competes for enterprise customers in a rapidly evolving AI landscape.