The article discusses OpenAI's choice to report Weekly Active Users (WAU) instead of Monthly Active Users (MAU) to highlight user engagement and growth. It explores the implications of this metric, particularly in relation to user retention and product saturation, suggesting that WAU can mask deeper issues in user engagement compared to MAU.

This article analyzes Finch, a self-care app that gamifies user engagement through its onboarding process. It highlights key tactics like engaging hooks, personalized interactions, and effective paywall strategies that drive user retention and habit formation.