Users tend to churn when they no longer find value in a product or service. The article outlines seven common reasons for user churn and offers actionable solutions to address these issues, emphasizing the importance of staying useful and relevant to maintain user engagement.

The article discusses the reasons behind the churn of free users in digital services, highlighting factors such as lack of engagement, poor user experience, and the absence of compelling value propositions. It emphasizes the importance of understanding user behavior and preferences to improve retention strategies and reduce churn rates.